It all got off the wrong foot you know. The whole social media world was kick started by the young and thanks by the way for creating an amazing communications era….but. Given their youthful exuberance and natural disposition for risk aversion it was expected that there would have been a lax view toward the law. Over time a culture of privilege emerged meaning that you could do whatever you wanted online without any consequence. Well we may be entering an era where this is going to be reigned in. Here’s an article about two naughty Bendigo boys that overstepped the ‘new’ mark.
Not my words but those of Const. Scott Mills who told more than 100 teachers, principals and social workers at a Canadian Safe School Network conference held Wednesday in Toronto. He makes an interesting point but it does have tinges of a north american culture.
an essential part of any social media program is outreach which means finding opinion leaders in your space and getting them to propel your message for you.
More bad news for Google+: first, we discovered that Google’s top management apparently aren’t big users of the company’s social network, then traffic felland now it appears that at least one of the rank-and-file is pretty critical of the platform as well.
New research just landed out of the U.S suggests that time spent on Facebook has no real impact on school results. With an average time on Facebook of 106 minutes per day (yep, you heard right!) it would take an increase of around 93 minutes to begin to affect results. I’m really not sure about this. Last year as I viewed my year 11 son attempting to study and witnessed the constant Facebook interruptions, I asked him the question, “does Facebook effect your ability to study?”. He didn’t hesitate in responding with a resounding “yes”.
I then asked a number of his friends the same question after the year 12 results were published and added a bit to the question. I asked, “did Facebook effect your VCE results and if it did, by how much?”. The range was anything between 1 to 5 points. From this anecdotal evidence I created an online survey and pushed it out to recently completed 2010 VCE students. Whilst the respondant numbers were low, it did indicate that over 40% of VCE students did believe that Facebook cost them some points.
A recent survey of CMO’s indicated that only 12% saw social media skills as important to their jobs over the next 3 to 5 years. I’m not sure what to make of that. I am surprised but then when you look at the other attributes considered perhaps this is a god thing. Social media’s a powerful carriage but with no strategy and engaging content well it just gets the junk out there quicker.
Google+ hit 25 million unique visitors in its first month of operation, comScore found, making it one of the fastest growing social networks of all time. Google+ has since released a slew of updates and new features, and opened its doors to the public. It has even had public figures broadcast to fans via Google Hangouts.
But is Google+ a hit or miss? It’s hard to say. In mid July, Google CEO Larry Page revealed the Facebook-challenger had 10 million users who share 1 billion items each day. We haven’t heard from the company on how Google+ has grown in users, shares or traffic since. The most recent unofficial count pegged the number of Google+ users at 43 million.
In Australia, it’s been speculated that Google+ has over 600,000 users. With Linkedin at 2 million and Facebook at 10 million, Google+ needs to sit somewhere in between the two to be a credible player in the social space. Will it get there?
