A recent survey of CMO’s indicated that only 12% saw social media skills as important to their jobs over the next 3 to 5 years. I’m not sure what to make of that. I am surprised but then when you look at the other attributes considered perhaps this is a god thing. Social media’s a powerful carriage but with no strategy and engaging content well it just gets the junk out there quicker.
Read more at Mumbrella
Google+ hit 25 million unique visitors in its first month of operation, comScore found, making it one of the fastest growing social networks of all time. Google+ has since released a slew of updates and new features, and opened its doors to the public. It has even had public figures broadcast to fans via Google Hangouts.
But is Google+ a hit or miss? It’s hard to say. In mid July, Google CEO Larry Page revealed the Facebook-challenger had 10 million users who share 1 billion items each day. We haven’t heard from the company on how Google+ has grown in users, shares or traffic since. The most recent unofficial count pegged the number of Google+ users at 43 million.
In Australia, it’s been speculated that Google+ has over 600,000 users. With Linkedin at 2 million and Facebook at 10 million, Google+ needs to sit somewhere in between the two to be a credible player in the social space. Will it get there?
Read more at Mashable
Ever wonder how you can find a nearly unlimited supply of .EDU and .GOV backlinks all by yourself?
There are heaps of people out there selling backlinks trying to make you believe they have some sort of secret sauce for finding those coveted, yet elusive high quality links from government and education sites.
I’m going to give you everything you need to find them yourselves – hundreds of them (possibly thousands) in a matter of seconds.
Go to Google and type in the following (copy and paste):
site:edu inurl:blog "leave a comment" -"comments closed" -"you must be logged in to comment"
It looks like gibberish to the uninformed.. but now you can consider yourself “informed“!
I will explain what each of these parameters mean,
Read more at The Social Media Guide
There’s now a new way to gauge the popularity of a Facebook page other how many people ‘like’ it. There’s now ‘People Talking About’.
That statistic, which users will see on Pages below the total number of “Likes,” will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.
People Talking About (that might not be the final name for the metric; at press time, Facebook wasn’t sure) will measure user-initiated activity related to a Page, including posting to a Page’s Wall, “liking,” commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, “liking” or sharing a deal or checking in at your Place.
Read more at Mashable
Facebook was always about the conversation and this concept carried over to the organisational pages, for brands. Facebook offered a largely blank canvas in which companies tipped their content. Other than the info page which offered opportunities to create a personality through a splash page of sorts, that was really it. Well that’s all about to change.
Below are some mock-ups of what the future fb pages may look like for a few well known brands. Getting close to a website experience isn’t. What is the future of websites? Well in some cases you wouldn’t bother with a web site. Let me qualify this. Communication today is about providing the user (hate that word) with an engagement experience in the format and on the device of their choosing. So a web presence will at least for the foreseeable future remain part of that mix. However, it probably becomes a question of effort. Let say you have a youth brand, then fb is really the biggest game in town. If you’re a government agency then the balance may tip toward a website. Either way, facebook is making things very interesting.
To see more mock-ups and another perspective go to Mashable.
If you need your web data NOW, then hold on, it’s coming. Up until now, GA has had a lag of some (jump in here if I’m wrong) of about 36 hours. But now, you’ll get your stats as they are accumulated. This is certainly not necessary for schools but for government it can come in very handy in times of crisis.
Read more at Smart Company
The company did some internal research and found that users, especially younger ones, were afraid to “Like” because of the implied endorsement. Less Liking, or sharing, means less interesting content on Facebook and fewer posts about what these users are doing.
Facebook’s bet is that more people will click a button that says they’ve “Listened” to a song or “Watched” a video, rather than simply liking it. That’s why Facebook will be rolling out “Watched,” “Listened” and “Read” buttons. But at Facebook’s f8 conference, the company will give developers the power to create their own actions.
After having completed a round of PD’s for schools looking to create a Facebook page, what would the ‘like’ become in school land? Maybe it becomes ‘aaawh’ for a cute photo. Thoughts?
Thanks Mashable
I thought it odd that in the new timeline feature you could see who could defriend you – awkward! Well it appears that it was a bug. All fixed now.
What’s next?
Well it took an Australian from Wollongong, Nik Cubrilovic to tell the world about Facebook’s privacy breach…. and they’re going to do something about it.
Read more Herald Sun
Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives. On Thursday at its f8 conference in San Francisco, the world’s largest social network will take a giant leap toward accomplishing that goal. E-commerce, a music platform and a profile redesign – it’s all happening. The big question is, ‘what’s driving all these changes?’ Google + perhaps?
Read more at Mashable
